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Step into the bustling world of Dayton’s department store. It’s the early 1990s, in a historic downtown on the verge of giving way to suburban malls and the dawning of the internet.
Dayton’s used to be like one big family. Its patriarchs even provided a nurse for sick employees, but now each worker is merely a number. No wonder Noelle Nichols of Women’s Shoes and the others sneak away to find solace—or a drink or a tryst—in an abandoned infirmary so hidden the floor has no button in the store’s elevator. The discovery of a painting of a store nurse who worked there in the 1940s threatens to expose secrets and change lives forever as the business inches toward demise.
Daisy Sale Forever roams widely across the Twin Cities of Minneapolis and St. Paul through the turn of the millennium. Fans of historical fiction and romantic comedy will love it! ♥♥♥♥♥
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Daisy Sale Forever is a nostalgic, witty, suspenseful novel that brings readers back to a time when we did our shopping in-person, when customer service was a thing, and when mysteries had to be unraveled clue by clue rather than with a quick Google search.
– Patrice Johnson, Land of 10000 Plates: Stories & Recipes from Minnesota and Jul: Swedish American Holiday Traditions
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With plucky, memorable characters and crisp, dynamic prose, Catherine Dehdashti’s new novel captivated me from beginning to end. Funny and delightful, Daisy Sale Forever exquisitely accomplishes a double feat—creating a vivid new tale for adult readers everywhere while recreating an inimitable old place that still dwells in Minnesotan hearts and minds.
—Elliott Foster, author of the award-winning Panic River trilogy
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Daisy Sale Forever brings us back to 700 Nicollet Avenue, the home of Dayton’s flagship department store, a glamorous retailer where generations of Minnesotans found not just jobs and high fashion but a sense of belonging. Catherine Dehdashti takes us through the twelve floors of this sorely missed Twin Cities institution and weaves a tale of family secrets and sorrow, but most of all community and connection. And it all begins in the Dayton’s women’s shoe department. I couldn’t put it down.
— Kristal Leebrick, author of Dayton’s: A Twin Cities Institution and Thank You for Shopping: The Golden Age of Minnesota Department Stores
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Catherine Dehdashti’s essay in the Minneapolis Star Tribune showed what Dayton’s meant to those who worked there, including herself. Her memories lead the chapter on Dayton’s in Thank You for Shopping: The Golden Age of Minnesota Department Stores, by Kristal Leebrick, Minnesota Historical Society Press. The author of Roseheart (2015), she holds bachelor’s and master’s degrees from the University of Minnesota, where she works as a writer and editor. She lives in the Twin Cities with her husband, their two sometimes-home young adult kids, and a dog. She hasn’t worn high heels in nearly two decades.
Dehdashti wrote Daisy Sale Forever with guidance from teachers at The Loft Literary Center in Minneapolis, where she is a member. Please email Catherine Dehdashti for interview and appearance requests.

